Chosen as the first place winner in poptent.com’s Skol Litrao beer commercial contest, “The Beach” follows two shipwrecked friends in an epic quest for refreshment. Selected from among dozens of finalists, “The Beach” is currently a part of Skol’s online and television marketing campaigns in Brazil.
As I was looking for a commercial concept to shoot, the Poptent Skol Commercial contest came along at exactly the right time. The competition offered the chance to develop a concept that was colorful, fun and sexy. I got to work with a great cast and crew on a fun (if very cold) shoot. The post-production process came together very quickly to meet our deadline and I’m very pleased with how the final product came out.